The biggest benefit of online dating, Finkel told Business Insider, is that it introduces you to tons (and tons) of people.Which is why Finkel thinks Tinder, Bumble, and similar apps that allow you to find potential dates quickly but don't purport to use any scientific algorithm, are the best option for singles today.But research suggests that most of us are wrong about what we want in a partner — the qualities that appeal to us on paper may not be appealing IRL.In that review, too, Finkel and his co-authors suggested that the best thing about online dating is that it widens your pool of prospective mates. In a 2015 New York Times op-ed, Finkel shared another reason why Tinder and similar services may be the best option for singles.According to Pew Research Center, 54 percent of online daters felt that someone else seriously misrepresented themselves in their online profile.Pew also found that 28 percent of online daters have been contacted by someone through an online dating site or app in a way that made them feel harassed or uncomfortable. Match Group's portfolio includes Tinder, Plenty of Fish, How About We, and Ok Cupid.
Their current conclusion is that the matching algorithms so many companies claim to use to find your soul mate don't work.About 8 percent of 18-29 year olds admit to being in a committed relationship with a spouse or partner they met online, according to Statista."For people who want to whine and moan about how online dating isn't working," says psychologist Eli Finkel, "go back in time to 1975.In 2012, Finkel co-authored a lengthy review, published in the journal Psychological Science in the Public Interest, of several dating sites and apps, and outlined several limitations to online dating.For example, many dating services ask people what they want in a partner and use their answers to find matches.
The ability to connect instantaneously through an app is an appealing aspect to many single consumers.